We Translate Insights into
Winning Ideas & Strategies
for Growth
-
Created McCormick's Seven Super Spices strategy and positioning
turning healthy spices into healthy business -
Expanded Aveeno from
skin care to hair care,
finding the natural bridge
between the categories -
Developed a double
digit growth strategy
for American Greetings'
humor business
-no joke! -
Built the bond between guys and
McCormick's Grill Mates through
repositioning and a pipeline of
new products -
Loaded the St. Ives pipeline
with vibrant natural skincare
innovation; awarded Agency of
the Year for Strategy -
Crafted a branding and portfolio
strategy to help McGraw-Hill
be at the top of the class -
Positioned Promise activ's
super-revolutionary supershot
product for North America -
Developed a business growth strategy based on
hair growth insights for men and women -
Developed a strategic mission for Macmillan K-12
that received high grades from teachers, principals
and administrators alike -
Updated the Desert Essence brand to help it be
as bright and uplifting as a desert bloom -
Created fresh, new specialty retail concepts to help
a leading retailer think outside their big box -
Turned up the temperature on innovation for
Oregon Scientific, developing a roadmap of
new weather-related electronics -
Energized Trident by positioning
Trident Vitality, the brand's first
health and wellness product -
Turned 20-something guys
on to the Irish charm of
Irish Spring with a pipeline
of fresh, new products -
Jim Beam global brands 5 year front-
end innovation strategy & platforms -
Restaged Breyers low fat, lower
calorie ice cream portfolio to
celebrate high indulgence -
Positioned StriVectin's
breakthrough new
science to give the
brand a major lift -
Created inspiring new grocery retail concepts,
taking grocery shopping from duty to delight
